Experiential — London Event Production Company
PopHaus is a London-based experiential marketing agency specialising in bespoke campaign builds. We design and produce immersive brand experiences, pop-ups, installations and live activations every element PopHaus project management and our trusted supplier network, from concept and 3D design through to scenic build, install and strike. Start your brief, or read on for how we approach experiential campaigns, brand activations and PR-led builds.
What is experiential marketing?
Experiential marketing is the discipline of designing campaigns that people can walk into, interact with and remember. Instead of targeting consumers through interruptive advertising, experiential campaigns invite a self-selecting audience into a branded space physical or hybrid and reward them with an experience worth sharing.
The core output is memorable engagement. The secondary outputs press coverage, social content, first-party data, sampling, sales follow from the quality of the in-person experience. Great experiential marketing makes the brand stand for something specific by giving people something specific to do, touch, taste or play with.
Pop-up shops and immersive retail
Temporary physical spaces that turn a product story into a browsable, touchable environment. The most common experiential format in London, and the most versatile equally useful for consumer launches and B2B press days.
Brand houses and narrative environments
Multi-zone activations that walk attendees through a designed sequence of rooms, moments or interactive stations. Best for campaigns where the brand story needs time to land.
Interactive installations
Single-moment, high-impact installations engineered for social reach. Often deploy technology projection, sensors, generative content to create a single shareable hero moment.
and trial activations
Footfall-led experiences designed to maximise product sampling and first-trial conversion. Built to handle volume without losing finish.
Festival and cultural activations
Scaled, weatherproof builds designed for festival context, cultural moments and outdoor activation. See our event production services for the operational side of delivery.
Influencer and press events
Short-form, high-production activations designed for content capture and press amplification typically a single day or evening with a controlled guest list and high visual density.
Branded bar installations
Product launch bars, spirits activation bars, cocktail brand houses and mobile brand bars for multi-city roadshows. Functional centrepiece builds where the brand identity, product placement and hero shot are engineered together from sketch stage. Deep-dive: branded bar builds on our giant props page.
Sculptural archways and entrance moments
Statement archways that define the walk-in experience and land the hero photo. Faux floral, LED backlit, neon-integrated and sculptural sign-arch formats. Full range: bespoke archway installations on our giant props page.
Experiential campaign examples
For a full view of recent work, see our activation gallery and PR activation ideas page. Recent experiential builds include campaigns for drinks brands at festivals and city venues, retail takeovers for fashion and beauty launches, and multi-room brand houses for product reveals.
Experiential marketing vs brand activation vs PR activation
Experiential marketing is the umbrella term. Brand activations and PR activations are specific formats within it. In practice most agencies and clients use the three terms interchangeably.
If you want a useful distinction: experiential marketing describes the discipline, brand activation describes a campaign whose primary goal is consumer engagement in-market, and PR activation describes a campaign whose primary goal is press and social reach. The build, design and execution challenges are very similar across all three.
Experiential Marketing
The discipline - designing campaigns people can walk into.
Primary goal: Memorable engagement
Mainly measures: Attendee experience quality
UMBRELLA TERM
Brand Activation
A campaign format that targets consumers first.
Primary goal: In-market engagement + footfall
Mainly measures: Sampling, footfall, purchase intent
CONSUMER FORMAT
PR Activation
A campaign format that targets press and social first.
Primary goal: Press coverage + social reach
Mainly measures: Earned media value, social impressions
PRESS FORMAT
Our approach to experiential marketing
We start with the headline. What is the one thing we want people to say about this campaign to press, to friends, on social? Everything else follows from that: scale, format, scenic direction, staffing, technology.
From there we build the response across concept, 3D visualisation, costed scope and delivery timeline. Once signed off, our London workshop handles production end-to-end scenic, joinery, finishes, print, rigging, AV with no external sub-contractors for the core build. That keeps quality consistent, timelines predictable and budgets under control.
Why PopHaus for experiential marketing in London
Dedicated Account Manager, one point of contact
Typical lead times of 2–8 weeks from brief to install
End-to-end delivery through our supplier network, activating across Greater London and UK-wide
£10k minimum, £150k+ ceiling engineered to scale with ambition
Track record across drinks, FMCG, beauty, fashion, tech, entertainment and hospitality
Transparent pricing venue fees and third-party costs always passed through at cost
Builds designed for reuse, repurpose and storage to spread cost across activations
Locations we build in
Every zone of Greater London, with particular volume in Shoreditch, Soho, Covent Garden, King's Cross, Battersea, Camden, Westfield and the Southbank. We also install regularly in Manchester, Birmingham, Edinburgh and across the UK festival circuit.
How much does an experiential marketing campaign cost?
Most London experiential campaigns sit between £10k and £150k. Small-scale moments start around £10–25k, mid-scale multi-day activations run £25–60k, full productions £60k+. For detail see our activation pricing guide.
Frequently asked questions
Get a costed response within one working day
Share the brief and we will come back with a fully costed London brand activation response within one working day. Fixed-price quote, scope of work, timeline, workshop availability. No obligations, no brief fee.
e-mail us hello@pophaus.co.uk or call 07964704027