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CLIENT
‘The Works of Mamoru Hosoda’
TYPE OF CLIENT
Art Gallery Installation
CATEGORY
Social Media, Campaign, Print
BRIEF
New Movie Premiere Anime gallery exhibition installation
WHAT WE DID
PopHaus led the installation services for this Soho, London pop-up shop
RESULT
This pop-up art gallery installation celebrated the works of Mamoru Hosoda with a bold visual story that mirrored the anticipation of the new film premiere. It demonstrated how a carefully considered quote for pop up event can translate into a fully realised, anime-inspired environment that delights fans. Our team treated the space like one of our signature pop up marketing events, combining window graphics, vinyls and bespoke plinths to guide fans through the narrative. Every element was designed to cope with heavy footfall and constant social sharing, proving how gallery-style experiences can function as high-impact pop up marketing events for film launches, brand activations and fan communities alike. From first queue to final photo, the installation turned a Soho art space into an immersive world that lived on across social media long after the doors closed.






WHAT’S NEXT STARTS HERE.
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